Showing posts with label Cost Control. Show all posts
Showing posts with label Cost Control. Show all posts

Tuesday, January 31, 2012

CALL WAITING….. ??? – Costly Miss Costly Fix


On Jan. 15, 1990, around 60,000 AT & T long-distance customers tried to place long-distance calls as usual — and got nothing. Behind the scenes, the company’s 4ESS long-distance switches, all 114 of them, kept rebooting in sequence. AT&T assumed it was being hacked, and for nine hours, the company and law enforcement tried to work out what was happening. In the end, AT&T uncovered the culprit: an obscure fault in its new Oracle Software.

Here’s how the switches were supposed to work: If one switch gets congested, it sends a “do not disturb” message to the next switch, which picks up its traffic. The second switch resets itself to keep from disturbing the first switch. Switch 2 checks back on Switch 1, and if it detects activity, it does another reset to reflect that Switch 1 is back online. So far, so simple.

The month before the crash, AT & T Tweaked the code to speed up the process. The trouble was, things were too fast. The first server to overload sent two messages, one of which hit the second server just as it was resetting. The second server assumed that there was a fault in its CCS7 internal logic and reset itself. It put up its own “do not disturb” sign and passed the problem on to a third switch.

The third switch also got overwhelmed and reset itself, and so the problem cascaded through the whole system. All 114 switches in the system kept resetting themselves, until engineers reduced the message load on the whole system and the wave of resets finally broke.

In the meantime, AT&T lost an estimated $60 million in long-distance charges from calls that didn’t go through. The company took a further financial hit a few weeks later when it knocked a third off its regular long-distance rates on Valentine’s Day to make amends with customers

Friday, May 1, 2009

Virtual Reality and Marketing


Its interesting how (and how fast) certain things get adapted.

There have been these virtual reality worlds – SecondLife being the most prominent – that have caught on recently. They mostly serve the purpose of entertainment. Some “gurus” talk about how such virtual worlds will become a more intrinsic part of every person’s life.

So while that evolution is going on and all attention is focused on SecondLife and similar avatars (pun intended ;) ), there is this tangential development that happens in, of all the places, in B2B marketing! Now you can host and attend virtual events, virtual tradeshows!

Fascinating, but will it really stick? This is the question I had when I saw the first versions of these virtual event platforms come out a couple of years ago. Well it seems it has. There seems to be quite some activity in this space. And especially in these cost-conscious, budget-slaugthering times, attending a virtual tradeshow seems like a great idea!

There are a few platforms that are fast gaining pace. And at Hexaware, we are participating in our first virtual tradeshow

SAP HR 2009 Virtual Conference (a virtual version of the real-life SAP HR 2009 conference that we took part in earlier this year). There is a registration fee (similar to the fee you would pay for the live conference, but there are no travel costs and hassles!).

See you at the conference! Link here -> http://www.hr2009.com/homepage.cfm?s=