Tuesday, February 5, 2008

Unleashing the Giant – Siebel CRM


The first “C” program that I wrote was about printing “Hello World”. On synonymous lines to my first “C” program, while blogging the first post I would like say “Welcome and Explore the Siebel Street”. Siebel has been the most active promoter of CRM for more than a decade. How many customers have been better served because Tom Siebel decided to help popularize Customer Relationship Management? The answer is innumerable.
Siebel CRM has been consistent market leader in CRM software arena. The best in-class customization, top-notch user interface, strong integration tools, diversified industry-wide applications, easy upgrades and reliable customer support are few key attributes of this Giant – Siebel CRM. Siebel CRM caters to its clients in various verticals like Finance, Pharma, Telecom, Hi-tech manufacturing, Insurance, Sales, Marketing etc.
The customizations in the Siebel applications are implemented using Configuration, Scripting and Workflows. Siebel EAI integrates third party applications/objects with Siebel and Siebel EIM populates external data in interface tables and user data in base tables. Siebel Analytics furnishes the needs of Report generation, analyzing of business trends, logistics etc. This Giant CRM’s robustness lies in the sheer depth and breadth of its functionality. Siebel products are continuously rated at the apex in sales, marketing, customer service and other CRM peripheral areas.
Post-Oracle’s big ticket acquisition Siebel CRM has been the lustrous feather in the cap of Oracle. Oracle already has PeopleSoft, JD Edwards, Oracle Apps under its belt and now the bellwether – Siebel CRM. With so-many CRM solution providers under its kitty, Oracle plans to roll-out Oracle-Fusion in near future.
Moving forward, Oracle plans to make Siebel as the center piece of its CRM product, while bringing together the functionality of all its acquisitions under Fusion. So if I was to choose between a newcomer, a struggling cameo or a strong veteran with no signs of fading off, the choice would be clear – Siebel CRM.
Watch out this space for more on various Siebel CRM topics, techno-functional issues, problems-resolutions, experiences etc.

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